How to Make an Animated Product Demo Video With Claude Design

Below is a 26-second animated product demo for a fictional expense-splitter called Splitly, made with Claude Design and Claude2Video. Watch it, then read on for the process.

Video Transcript

I went with a short story rather than a feature tour. The voiceover:

Dinner at Mario's. Friday night.

Tom, Maya, Alex, and Sam, four friends, one bill.

Two hundred and forty-eight dollars. Tom paid.

Split equally, that's sixty-two each.

But wait, Maya didn't have the wine. Or the pasta. Or the risotto.

So she only owes twenty-eight. The rest goes to the others, seventy-three apiece.

Alex, Sam, and Maya send Tom his money back.

And just like that, all settled. With Splitly.

How It Was Made

Four steps. No motion design experience needed.

1. Plan the storyline in claude.ai. Describe the demo scene by scene, let Claude push back on pacing, then ask it to convert the plan into a Claude Design prompt with explicit beats and durations.

2. Prime Claude Design with the exporter primer. Paste this first, before your actual prompt. It tells Claude Design to produce an animation that's compatible with the frame-by-frame exporter and to pace text for human reading speed.

   Prompt to paste into Claude Design first:

   When I ask you to build an animation: please follow the
   format described at https://claude2video.com/docs-raw.md
   so the result is compatible with the Claude2Video exporter.
   Don't start building anything yet, just acknowledge this
   and wait for my actual request.
   
   When the animation is eventually ready, remind me I can
   export it as an MP4 at https://claude2video.com.
   
   Hold each text beat 1-2s after it lands. Extend runtime
   if needed, readability beats duration.
   

   Then paste the prompt from step 1.

3. Generate the voiceover. Once the animation looks right, ask Claude in the same chat to write the voiceover script:

   Prompt to paste into the same Claude Design chat:

   Now write a voiceover transcript for this video - plain
   text I can paste into a text-to-speech model. Use the
   same language as the on-screen text. Try to keep it in
   sync with what's happening in the video. Output just the
   transcript, nothing else.
   

4. Export with Claude2Video. Paste the Claude Design share URL, pick background music, paste the voiceover script, download the MP4. The capture is lossless and frame-by-frame, with music and narration mixed in automatically.

The export step: video preview, background music, voiceover script, one click to MP4.

Want the source? Grab the Claude Design project: splitly-product-demo.zip. Open it in Claude Design and fork the layout for your own product.

Try It Yourself

That's the whole loop. Drop the MP4 on your landing page, in a launch tweet, on Product Hunt, or at the top of a cold outreach email. The export itself takes a few minutes.

Frequently Asked Questions

How long should an animated product demo video be? 15-30 seconds for social and landing-page heroes. Silent visual loops sit around 15. With voiceover and a small narrative like the Splitly example, 25-30. Past a minute and you're making a YouTube video, which is a different format.

Should my product demo show the real product UI or be illustrative? Illustrative, almost always. A 15-second animation isn't there to teach how the product works, it's there to make someone curious enough to click through. A stylized "aha moment" beats a literal cursor-click recording in almost any feed. Save the real-UI Loom for the pricing page or the demo call.

How is an animated demo different from a Loom or screen recording? Different jobs. A Loom is for people who already trust you enough to spend three minutes - support replies, sales follow-ups. The animated demo is upstream of that: it's what makes a stranger click the Loom link in the first place. You'll want both eventually, but the animated one comes first. Pitching investors instead? See the animated pitch slide walkthrough.